Why we shine
We’re a group of fiercely entrepreneurial people
who thrive on creativity and possibilities.
We’ve got the energy and spirit of a start-up ad agency
and we will never change that mindset
no matter how big we get.
We’ve got a stack of advertising and marketing success stories but we’re more interested in your next challenge than our past history.
We’re the team you want as your problem-solving partners.
We’re smart, resourceful, dogged in our pursuits
and you wouldn’t mind sitting next to us
on a three hour flight.
Making your brand irresistible
He can’t help himself.
The raccoon is so irresistibly attracted to shiny objects that he’ll grab them and not let go – for anything.
Our branding philosophy is based on this covetous little guy. Our methodology will uncover the shiny object inside your brand.
All to make your customers demand ownership. And once they have it, they won’t let go.
That’s the power of attraction.
Kenneth is the former CEO of Italia/Gal, a creative advertising agency named “Hottest Agency in the West” by AdWeek Magazine. Prior to heading up Italia/Gal, Kenneth was COO of Omnicom’s Tracey Locke.
Some of his former clients include Disney, Taco Bell, 7Up, Pepsi, Doritos, KFC, Universal Studios Hollywood, Wells Fargo, Whole Foods Market, Johnny Rockets and Baja Fresh.
While working on Taco Bell, Kenneth launched the wildly successful “Make a Run for the Border” and value menu campaign. He was on the team that converted “Juice Club” to “Jamba Juice,” positioning it for the rapid growth it still enjoys. He helped to reposition Smart & Final from exclusively a B2B brand to a brand that also marketed to consumers.
He also helped to successfully launch the Whole Foods Market brand in LA by transitioning from the firmly established “Mrs. Gooch’s” to the young upstart, “Whole Foods.
Kenneth and his wife Beth are the parents of their own “shiny objects”—three daughters. He manages to find time after work to travel to Marlborough High School, where he is the varsity softball coach.
Dave wrote the book on sparkle and shine. He is the author and architect of Shiny Objects Marketing, published by Wiley and Sons.
An experienced senior executive in marketing and advertising, Dave has worked both the client and advertising sides of the business for 25 years. His experience includes health care, retail, packaged goods, hospitality and high tech.
Equally strong in both brand strategy and development, Dave’s insight into the future of marketing techniques and the future of marketing, along with his uncanny ability to find a diamond in the rough, has turned him into a coveted national speaker and frequent radio talk show guest.
Dave’s primary responsibility at Shiny Objects is developing product strategies for key accounts.
Vinny is a former Senior Vice President and Group Creative Director for Deutsch L.A., where he was also a vital member of Deutsch’s New Business Team. While at Deutsch, the Mitsubishi brand took off with the help of Vinny’s creative vision. He has also worked at Italia/Gal as Executive Creative Director; at Bozell Worldwide, as Associate Creative Director. And Lowe & Partners Advertising in New York City, where Vinny first cut his advertising chops.
Clients Vinny has made sparkle include Mitsubishi, Asics Footwear, AT&T, the LA Times, TransAmerica Life, Baskin Robbins, Coca Cola Foods, and Del Taco.
Vinny has won numerous awards including The One Show, The Belding, Addy Awards, Ad Awards, ADLA, and Obie. In his free time, Vinny has evolved into a noted fine arts photographer with several installations in the Los Angeles area.
Nancy began her career in New York City reading scripts for a Broadway producer. With a move to Los Angeles, she started a multifaceted career in entertainment, which ranged from talent agent to casting director, manager, writer, and producer.
She launched her own talent agency representing hundreds of actors working in television, film and theatre. Her work in casting includes over 30 television series and pilots for ABC, NBC, CBS, Fox, WB, & HBO, as well as feature films.
Nancy is the critically acclaimed author of: How To Agent Your Agent, (Lone Eagle/Random House), written for “anyone who needs an agent,” and aptly dubbed “the book your agent doesn’t want you to read.”
She joined Shiny Objects in 2012, attracted by the fast paced ad business where her passion for representing clients and building strong sustainable and respected brands continues to shine.
Our work speaks volumes about us as a full service agency, see for yourselves