Wintergreen Sport

Wintergreen challenged us to deliver a campaign with the emotional impact of Nike - at a fraction of the production cost. The mandate was clear: move beyond functional product claims and create a story that athletes could feel, not just understand.

We identified endurance athletes as the core audience and positioned Wintergreen as the catalyst for finding your Second Wind - a moment every athlete knows intimately. By owning that emotional territory, we forged a deeper connection with consumers and delivered strong engagement and conversion performance.